VGIA Launches New Digital Arrival Spectaculars

TRANSIT advertising operator, VGI Airports, is expected to complete its RM35 million Kuala Lumpur International Airport (KLIA) digital media advertising display system by the second quarter of next year (2Q20), said COO Jonathan Goldsmid.

He said the project development, which started about a year ago in six phases, is now half complete.

The project aims to make KLIA the leading airport in South-East Asia, for innovative airport advertising solutions, which is also part of the Malaysia Airports Holdings Bhd (MAHB) commercial reset plan.

“By mid-2020, we will have completed all six phases and invested up to RM35 million to create one of the world’s most comprehensive airport advertising product portfolios.

“This will include both tactical digital media assets designed to enable brands to target specific audience segments at key touch points throughout the airport, and a number of large format truly iconic media products designed to deliver exceptional impact and creativity,” he said after unveiling the new Spectacular Digital Media Solutions at KLIA in Sepang, Selangor, yesterday.

The current round, which is the third phase, includes the placement of four large format LED screens targeting 100% arriving international passengers as they make their way down the escalators from the contact pier towards immigration.

This is then followed by another stretch of digital screens positioned along the entire length of the corridor immediately prior to the immigration hall.
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