28/11/2019
Spectacular Digital Media Solutions
This year alone, so far there have been 77.6 million passengers that have come through Malaysian Airports. To put that number into perspective, the current estimated population in Malaysia is 32.6 million.
Malaysian Airports Holding Berhad (MAHB) is investing RM 35 million towards its Airports 4.0 digital transformation journey that aimed at elevating the customer experience.
MAHB is partnering with VGI Airports to execute the six-phase digital transformation project. November 5, 2019, marked the completion of the third phase with the unveiling multiple new Spectacular Digital Media Solutions at Kuala Lumpur International Airport (KLIA).
The four new large format LED screens that were placed are part of a network of digital media solutions VGI has been installing in KLIA over recent months as part of their strategic plan to make the airport a global benchmark in terms of advertising innovation.
“We are delighted to have VGI Airports’ new media installations here at KLIA as this complements the digitalization of our airport assets with large format displays at the Main Terminal Building (MTB),”- Nazli said.
“Achieving this requires constant innovation of the airport landscape, including leveraging on the latest technologies to meet and exceed this mission.”
These latest screens are placed to target international passengers as they travel by foot from the contact pier, towards the immigration counters. During a press conference held at the unveiling ceremony, senior general manager for Commercial Services of Malaysia Airports, Nazli Aziz said that airports are moving away from being merely transportation hubs to becoming destinations themselves.
With longer transit periods which increases the dwell time in airports, MAHB is constantly working on enhancing the airport ambience for travellers. Hence why they are embracing a commercial reset strategy.
